For sales teams

Video prospecting for sales. Know the buyer before the call.

Let prospects tell you on video what they need before the demo, then follow up in a Room they answer from the browser. Every answer can land in HubSpot with its transcript.

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Bilisim Vadisi
Connivo
Cowealthy
Humon
Mobidictum
Novocycle
Saykal
Sigorta Hizli Teklif
Vaga
Definition

What is video prospecting?

Video prospecting is sales outreach and qualification done with short personal videos instead of text: a seller records a message or a question, and the buyer watches and answers by video, voice or text from the same link. The seller hears the problem in the buyer’s own words and follows up with context instead of a template.

RecRam covers both halves. A video form qualifies inbound demo requests by team size, problem, timeline and current tools. A Room carries the one-to-one follow-up and shows total and unique views, first and last view, and time to first reply.

The qualifying form

A demo request that qualifies itself

Kevin’s demo request form is one of the demos in every new account. Solo users are offered the free trial instead of a call; everyone else tells Kevin on video what they want solved.

Every question and sample answer

Watch mode: nothing you record is saved.

  1. 01

    Welcome

    See it in action

    “Hey, I'm Kevin. Answer a few quick questions and I'll tailor the demo to you.”

  2. 02

    Choice

    How big is your team?

    “First, how big is your team?”

    Just me · 2-20 people · 21-200 people · 200+ people

    • “Just me” goes to Want to start with a free trial instead?
    • “2-20 people”, “21-200 people”, “200+ people” goes to What problem are you trying to solve?

    The first answer routes the lead. One-person teams see a self-serve offer instead of your calendar.

  3. 03

    Choice

    Want to start with a free trial instead?

    “For solo users, the free trial is the fastest way in. Want to start there?”

    Start a free trial · I'd still like a demo

    • “Start a free trial” goes to You're on the calendar
    • “I'd still like a demo” goes to What problem are you trying to solve?

    A soft exit: solo users can still ask for a demo, so nobody is turned away.

  4. 04

    Recorded answer · Video, voice or text

    What problem are you trying to solve?

    “Tell me, what's the biggest problem you're hoping we can solve for you?”

    The question an AE asks first, answered before the call in the buyer’s own words.

  5. 05

    Choice

    When are you looking to get started?

    “And when are you hoping to have something in place?”

    This month · Next 3 months · Just exploring

  6. 06

    Short text

    What tools do you use today?

    “What tools are you using today, so I can show the right integrations?”

    A typed list of current tools tells you which integrations to show on the call.

  7. 07

    Contact details

    Where should we send your demo invite?

    “Perfect. Where should I send your demo invite?”

    With an email on the response, HubSpot matches the lead to an existing contact or creates one.

  8. 08

    End screen

    You're on the calendar

    “Awesome, thank you! Check your inbox, and I'll see you on the call.”

What comes back

Eight demo requests, sorted before the first call

Each request arrives with the buyer’s answer transcribed, an AI summary, keywords and the tone of the text, next to team size and timeline. The tone describes the problem they report, which is why half read negative.

Responses

8

7 finished every step

Tone of the text

  • Negative4
  • Neutral2
  • Positive2

How they chose to answer

Video answer2
Voice answer3
Typed answer3

When they want to start

This month3
Next 3 months3
Just exploring1

7 answered this step

Voice answer · What problem are you trying to solve?

Mateo Garcia

“We're a boutique agency, and our designers spend too much time on internal feedback loops. Hoping to streamline how we share concepts and gather critiques.”
AI summary
Design agency aiming to streamline internal feedback and concept sharing.
Keywords
agency, design, feedback loops
Tone of the text
Neutral
Team score
4 / 5

Typed answer · What problem are you trying to solve?

Lars Mikkelsen

“Our enterprise sales cycle is too long. Need to send asynchronous product walkthroughs to champions so they can sell internally to procurement and executives.”
Typed answer
Typed answers arrive as written, with no AI summary. Your team reads them as they are.
Keywords
—
Tone of the text
—
Team score
5 / 5

Voice answer · What problem are you trying to solve?

Sarah Jenkins

“Um, I'm a freelance consultant and I waste a lot of time typing up follow-up emails after client discovery calls. I need something automated.”
AI summary
Freelance consultant seeking automation for post-discovery call follow-up emails.
Keywords
freelance, automation, follow ups
Tone of the text
Negative
Team score
Not scored

Counted from the 8 fictional sample responses in this demo. AI labels each response on its own; the totals are a plain count.

The follow-up

One thread per deal, not ten emails

The team agrees in a comment what to show Emma, and the AE writes to her in a Room. She answers from the link, with no account, and the Room records when she viewed it.

Emma Lindqvist · Video answer · What problem are you trying to solve? · Team score 4 / 5

“We onboard about forty customers a month, and our kickoff calls eat the whole week.”

Team comments

Only your team sees these.

  • Priya Shah · 10 min later

    This is a perfect use case for our asynchronous video templates.

  • Alex Morgan · 15 min later

    @Priya Agreed, let's show her the HubSpot integration during the demo.

Room conversation

The respondent replies from the browser, no account.

  • Priya Shah · 20 min later

    Hi Emma, would you like a sneak peek at our HubSpot integration before the demo?

  • Emma Lindqvist · 1 h later

    That would be great, thanks!

Sample comments and messages from the demo data every new RecRam account starts with. The people are fictional.

RecRam products

The products a sales team uses

Qualify on the website, follow up one to one, and keep the conversation in one place.

Lead qualification

Video Forms

Replace the demo request form with one that asks, on video, what the buyer needs. Branch by team size or budget and route small accounts to self-serve.

Explore Video Forms

One-to-one follow-up

Room

Send a recap video, a screen recording of the proposal or a file. The buyer replies by video, voice or text without an account, and their replies don’t count toward your Room quota.

Explore Room

Pricing and demo pages

Video Magnet

Put your own video in a bubble on the pricing page. It opens the qualifying form in a side panel or popup, after a delay, at a scroll depth or on exit intent.

Explore Video Magnet
Reviews on G2

Rated 4.8 out of 5 on G2

From HR, product and marketing teams who collect their answers on video.

Read all reviews on G2
“RecRam has solved my 'How do I leave a video testimonial?' problem. Rather than giving clients a confusing process, I now share a RecRam link... Easy as 1-2-3!”
Aaron D.Founder and Owner, Small-Business · G2 review

Sales FAQ

Video prospecting is sending short personal videos to potential customers instead of plain text emails. A video shows a real person and stands out in a crowded inbox. With a RecRam Room, the prospect watches and replies on the same link, by video, voice or text.

Still have questions? Chat with our team

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