Ask users on video why they left, where they got stuck or what they miss. They answer with their camera, voice, screen or text, and each video and voice answer comes back transcribed and summarized.
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Video user research is collecting feedback from real users as short recordings instead of survey text: they explain on camera, by voice or with their screen what they tried to do and where it went wrong. Each recording is transcribed and summarized, so the product team reads the reason first and watches only the clips it needs.
RecRam asks each question on video, branches on the answer and lets users pick camera, voice, screen or text for every recorded step. Cancellation interviews, usability checks and feature requests run on the same form builder.
Running a survey rather than a research loop? See RecRam’s video survey software
Mark from customer success asks every customer who cancels one question, then follows their reason: price, a missing feature, usability or a competitor. It ships as a demo in every new account.
Watch mode: nothing you record is saved.
Welcome
“Hi, I'm Mark from customer success. I saw you cancelled, and I'd love two minutes of honest feedback.”
Choice
“So, what's the main reason you decided to cancel?”
Too expensive · Missing a feature I need · Too hard to use · Switched to another tool
Four reasons, four paths. Each customer answers only the follow-up that fits what they said.
Choice
“Totally fair. What would have made the price work for you?”
A cheaper monthly plan · A discount on annual billing · Pausing instead of cancelling
A choice is enough here: it tells you which offer would have kept the account.
Recorded answer · Video, voice or text
“Got it. Which feature were you missing, and how would you have used it?”
A missing feature makes sense once the customer describes how they would have used it.
Recorded answer · Video, voice or text
“That's on us. Can you show or tell us where you got stuck?”
Turn on screen recording for a step like this and users can point at the exact place they got stuck.
Short text
“No hard feelings. Which tool did you switch to, if you don't mind sharing?”
A short text field: the competitor’s name is a fact you want to count, not a story.
Recorded answer · Video, voice or text
“Last one. If you could change one thing about our product, what would it be?”
Choice
“If we fix this, would it be okay if we reached out to you?”
Yes, email me · No thanks
Permission first. Only customers who say yes hear from you when the fix ships.
End screen
“Thank you, really. Every answer here goes straight to our product team.”
Each video and voice answer comes with a transcript, an AI summary, keywords and the tone of the text. Your team tags responses with the themes your roadmap uses, such as pricing or usability, and filters by them.
Responses
8
7 finished every step
Tone of the text
How they chose to answer
Main reason for cancelling
8 answered this step
Video answer · Anything else we should know?
“A smaller plan for two people. We loved it, we just didn't need ten seats.”
Voice answer · Where did you get stuck?
“Um, the reporting dashboard was incredibly confusing. I spent hours trying to build a simple funnel chart and just gave up.”
Typed answer · Where did you get stuck?
“The permission settings are overly complex. I couldn't figure out how to give my contractors view-only access without making them full admins.”
Counted from the 8 fictional sample responses in this demo. AI labels each response on its own; the totals are a plain count.
Mateo said a pause would have kept his agency. Priya checks with Daniel in a comment, offers the pause in a Room, and Mateo accepts from the link.
Mateo Silva · Typed answer · Anything else we should know? · Team score 5 / 5
“Our agency hit a slow period and we need to cut costs for the summer. A pause feature would have been perfect for us to stay.”
Only your team sees these.
Priya Shah · 5 min later
@Daniel Can we manually pause his account on the backend?
Daniel Kim · 10 min later
Yes, I can suspend billing for 3 months if you reach out and confirm with him.
The respondent replies from the browser, no account.
Priya Shah · 15 min later
Hi Mateo, I can manually pause your account for 3 months so you don't lose data. Would that help?
Mateo Silva · 22 min later
Oh wow, yes please! That would be amazing.
Priya Shah · 25 min later
Done! You won't be billed again until October.
Sample comments and messages from the demo data every new RecRam account starts with. The people are fictional.
Ask in the moment, sort what comes back, and reach users inside your own product.
Interviews and usability checks
Ask on video, branch on each answer, and let users record their camera, voice or screen. Embed the form in your app or support flow, or send the link after cancellation.
Explore Video FormsReading feedback faster
A transcript, summary, keywords and the tone of the text on every video and voice answer, with translation and captions. Read the reason first, watch only the clips you need.
Explore AI InsightsFeedback inside the product
Show a video bubble on the pages you choose, after a delay, at a scroll depth or on exit intent. It opens the form in a side panel, so users answer without leaving the page.
Explore Video MagnetSlack and Google Sheets connect natively on every plan. Jira, Linear and Notion connect through Zapier, Make, n8n or webhooks.
Gathers feedback on user success and difficulty completing a primary product task during a moderated usability test.
3 questions
Collects qualitative feedback from users after a qualitative research interview to gauge their overall session experience.
3 questions
Allows users to submit new feature ideas and indicate their importance, aiding product discovery.
4 questions
From HR, product and marketing teams who collect their answers on video.
Read all reviews on G2“RecRam has solved my 'How do I leave a video testimonial?' problem. Rather than giving clients a confusing process, I now share a RecRam link... Easy as 1-2-3!”
Still have questions? Chat with our team
Start collecting real feedback in video. See what your customers actually think and feel.
